Selected Opportunity:
The opportunity lies with those who are lower and middle class income-wise within the United States. Due to busy schedules and low pay wages they often find themselves eating what they believe are their only cheap, quick options that are close by.
Solution:
I propose creating an app specifically for healthy food options, organized by location and price. I think that it should also include nearby grocery stores and maybe even a database of quick, healthy meal options that can be prepared in 30 minutes or less, possibly including ingredients that are on sale nearby. This could really help families that are in a time crunch but want to provide healthier meals for their kids, or even for themselves. It is not that eating healthy is impossible with a low budget, but it does take time, planning, and effort. All of these things might not be doable with someone who works many hours on a small income, so basically I would like the app to do as much as possible for the app users. Even if they really do not have time or are just too tired to cook that day, I want to be able to show them that there are healthier, cheap options that they can choose from at some fast food places or take out.
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