Assignment 9 - Testing The Hypothesis, Part 2

Discussing the interviews:

• I was able to speak with five people for this portion of the assignment. My good friend's mother is a stay at home mom, and rarely eats out or has need for eating healthier because she is able to cook at home. Second, my single friend who works a 9-5 shift every day and has weekends off. Third, a nutritionist/personal trainer who keeps healthy for a living. Fourth, a college student who has their groceries paid for by their parents and finally, a wealthy man living in Miami that has someone prepare his meals for him. All of these people make more than the average lower or middle class worker, and/or have opportunities that people in my previous set of interviews did not have. Due to this, they are able to keep a good monitor of their daily diet and make sure that the majority of food that they eat consists of fruits, vegetables, lean proteins, unprocessed carbs, and other aspects of what generally makes up a healthy diet. As expected, none of them was particularly interested in the product, because what the app would do is not as helpful to them. The guy in Miami and my single friend both expressed that they liked the idea and thought it would be useful to many people, but both said that they personally would not need it. 

Who:

• The main targets for my product were lower and lower- middle class people within the United States. Here lies an opportunity, I believe, to provide them with knowledge and accessibility to healthier foods for themselves and their families.
• People who fall outside of the boundary of this need include the upper class, and many people that fall within the wide middle class. Many people that make larger wages typically can afford to eat healthier without as much struggle or planning.

What:

• Everybody has a need for healthier food, but many people in poorer areas lack the same resources or education about what is healthy.

Why:

• Overall, all people have the same need for healthy food to fuel their bodies. The difference is that many people who make less wages believe they cannot afford healthy food, so we would like to show them that they can.

Inside the boundary:
Who: people with low wages who believe they cannot afford healthy food
What: eating healthy, having options for "healthier" restaurants and fast food, plus simple, cheap recipes
Why: healthier lifestyles and a better quality of life

Outside the boundary:
Who: those who have more time to cook & make more money
What: do not need help finding cost affordable healthy options
Alternative Explanations: other people simply have no interest in eating healthier