Assignment 11 - Idea Napkin No. 1

• Who am I?
• My name is Arielle Bloom, a 4th year Business Marketing student at UF. I also have a huge passion for food, whether that cooking, baking, or just eating. That being said, I love coming up with creative ways to make healthy food taste amazing, and that was a large part of my inspiration for the app concept that I have created, ReFresh. 
• What am I offering to customers?
• Within the app I am offering a database of healthy food recipes that take under 30 minutes to make and cost $20 or less for 4 serving sizes. I also plan to offer a map feature which uses the users locations in order to direct them to the closest quick eating locations that have cheap, healthy food options. Each location will then offer options based on calories, macros, vegetarian options, and overall "clean" eating options. This will give people who are on a budget but looking to eat healthy a good range of options based on what they want with their diet. 
• Who am I offering it to?
• My product will be marketed towards those on a lower or tight budget but are looking to have healthier options than just eating at fast food or frozen meals. 
• Why do they care?
• The app that I am suggesting has a pretty good range of offerings for people who do not want to cook or do not have time for it. However, they will also have access to an array of recipes that could provide them with easy, quick, and healthy options. Most apps for health food do not specifically cater to people who are looking to stay within a certain budget. ReFresh provides users with a budget-friendly experience for people looking to change their lifestyle.
• What are your core competencies?
• As explained, most health apps do not have budget-conscious users in mind. ReFresh is extremely budget friendly and works with many different preferred diet plans, making it extremely versatile.

• I believe that I do have a pretty good foundation for my app idea, but I do need to still work out some kinks. For instance, if the app will be free to users with some features that would be a small monthly fee or if we should charge a small fee initially.