Assignment 28 - Your Exit Strategy

1) Identify the exit strategy you plan to make. 

I plan to stay with my business venture for a few decades most likely, and maybe even grow from just an app to a brand.

2) Why have you selected this particular exit strategy?

I plan to take this exit strategy because I have a true passion for health and fitness and believe that everyone should have access to living a healthier lifestyle no matter their income, how many hours they work, if they are single, married, etc. I love people improving their lives and how much of a happier person they become because they take matters into their own hands.

3) How do you think your exit strategy has influenced the other decisions you've made in your concept? For instance, has it influenced how you have identified an opportunity? Has it influenced your growth intentions or how you plan to acquire and use resources?

I believe that my exit strategy and the reason why I came up with ReFresh in the beginning come from the same motive of loving health, and loving to be able to help people. It has definitely affected my vision for the app and how I want to market it.