My character, I will name her Laura, is a student at a 4-year university between the ages of 18-23 years old, and she is involved heavily in on-campus life! She's a part of the business club for women in business and basically lives on campus, making it pretty difficult for her to eat healthy throughout the day.
She, like most girls, lives in leggings and her sweatshirt for most of the week and when she does have free time she likes to binge-watch Netflix or just chill with her friends. Basically, she does not have much free time and not tons of extra income to be spending $15+ on "healthy" meals to-go. She feels like she is just a typical girl for her age, but wonders how anyone in school has time to balance everything properly AND make time for their personal health.
I have a good deal in common with my customer avatar, and I believe this is because it is easier to determine opportunities for a target market when you are a part of that market. Essentially, you can determine what you need yourself and build off of that as long as others have the same needs as you. So no, I do not think this is a coincidence. I feel like overall I have a pretty good feeling of what my customers need based off of being a part of the target market myself.
Hello Arielle,
ReplyDeleteI really enjoyed reading about your customer avatar, especially because I can definitely see a market revolving around this type of person. On a college campus, there's tons of young adults, especially women who are looking for a more affordable option when it comes to eating healthy in Gainesville. I have a friend who looks very similar to your avatar and would probably kill to have a place where she could eat great and not empty her wallet in the process.