Assignment 19 - Idea Napkin No. 2

• Who am I?
• My name is Arielle Bloom, a 4th year Business Marketing student at UF. I also have a huge passion for food, whether that cooking, baking, or just eating. Before switching to business I was actually a culinary arts major! This was a huge inspiration for my app idea, ReFresh, because I have always loved coming up with crazy ways to make healthy food taste good. 
• What am I offering to customers?
• Within the app I am offering a database of healthy food recipes that take under 30 minutes to make and cost $20 or less for 4 serving sizes. I also plan to offer a map feature which uses the users locations in order to direct them to the closest quick eating locations that have cheap, healthy food options. Each location will then offer options based on calories, macros, vegetarian options, and overall "clean" eating options. This will give people who are on a budget but looking to eat healthy a good range of options based on what they want with their diet. That being said, I will charge a small fee to initially buy the app. 
• Who am I offering it to?
• Specifically, I am looking to market towards students and busy professionals (people who travel a lot). My target market is essentially anyone who has a tight budget or is low on time but is looking to lead a healthier lifestyle. 
• Why do they care?
• I think that ReFresh provides a feature that many health-food or diet apps do not provide, it relates to customers in a way that many others do not by putting a focus on time and money. Many Americans do not have much time or funds to eat healthy, or so they think, and ReFresh is looking to change that. 
• What are your core competencies?
• ReFresh focuses on providing a budget-friendly healthy lifestyle for customers.

• Since my last Idea Napkin I have decided to charge customers a small initial fee for the app in order to make some profit from the idea, but I would ideally like to keep the app costing under $2 per user. I think that these ideas do fit together pretty well and I think that there is a need for this kind of app.
• The feedback that I received was only positive, which led me to the takeaways that: there is definitely a need for this app, and I can also market to app to people that travel frequently which is something that I had not previously thought of. I believe that most of this feedback was already initially included in my first idea napkin since most of the comments made seemed to agree that the app would be of use.