1. What was the general theme or argument of the book?
The book that I chose to reading for this assignment was The Art of Social Media: Power Tips for Power Users by Guy Kawasaki. Overall I believe the argument that the book made was how important social media presence is for businesses, especially in today's society, and how correctly managing your businesses social media accounts can really help a business become successful.
2. How did the book, in your opinion, connect with and enhance what you are learning in ENT 3003?
Although the app that I have been doing my assignments about is not necessarily social media related I think that it does go to show you how much our digital connections influence today's society. I most likely would use social media to advertise my app, so it was also very helpful in that respect. Additionally, all of our assignments are submitted as blog posts so I think in many ways the book directly relates to our assignments in this class for that reason.
3. If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
3. If you had to design an exercise for this class, based on the book you read, what would that exercise involve?
If I had to design an exercise for this class based on the book I think I would create an assignment in which students had to set up social media accounts for their business idea based on the knowledge this book provides.
4. What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
4. What was your biggest surprise or 'aha' moment when reading the book? In other words, what did you learn that differed most from your expectations?
It's amazing to me how much influence social media has over today's society, but it also interested me that the book mentioned how seriously you should take your start up's social media posts and pages. I guess this makes sense as you do not yet have a reputation so you still need to build one. I always see larger brands like KFC or others posting smart or funny responses to posts, and after reading this book it kind of surprises me that they do that (as many companies have also gotten backlash for doing this and offending someone as a result).
Hi Arielle,
ReplyDeleteI think there is a very good message in the book "The Art of Social Media". I think that nowadays especially, social media has a huge influence on everything. I also agree that this book can be applied to out class. Many people's products will be marketed using social media and other technologies. I think that many people do not realize the influence of social media, however,it has a large one.
Hey Arielle,
ReplyDeleteThe book you read sounds really interesting. it is crazy to think about how prevalent the use of social media is in today's society. Through social media, everyone is connected with everyone, so it makes sense why the use of it for marketing is so widespread. I really enjoyed reading about the exercise you would design for the class based off the book, and think that our professor should include it in the curriculum!